CUL-DE-SAC OFFICIALLY OPENS
Noble House Distribution Enterprise Inc. presents the first CUL-DE-SAC boutique in the Philippines. Cul-De-Sac merges the three multi-brand concepts of the Noble House Group: Distinqt, Xception, and Akimbo. Located in the heart of Metro Manila at The Podium Mall, the newest addition to the Philippine retail is set to officially open its doors during its grand launch last May 16, 2019.
Upon entering CUL-DE-SAC, guests can view the 430 square meter multi-brand concept store. The term “cul-de-sac” means “dead end,” but with every turn, shoppers will find that there are no dead ends, as the store actually loops around in a circular route. Rather, the shopper will find that the entire Cul-De-Sac store is actually the end destination in itself.
The futuristic atmosphere of Cul-De-Sac with the brushed steel façade and tasteful curations by the likes of The Skateroom collaborations with Jean Michel Basquiat and Andy Warhol, as well as selection of Be@rbrick collectibles, provide a unique retail experience.
Thus begins the guests’ journey around Cul-De-Sac, which features premium contemporary brands like MSGM, Versus Versace, and Tibi. Streetwear brands such as GCDS, Opening Ceremony, and Han Kjobenhavn fight for attention among equally eye-catching home & design brands like Normann Copenhagen, Vipp, Image Republic, Assouline, and Renova.
The highlight of the CUL-DE-SAC Grand Launch, however, is the MM6 Maison Margiela SS ’19 Studio Collection. This special collection celebrates the 25th year that Maison Martin Margiela has been an active benefactor of AIDES, a European organization committed to fighting HIV.
Twenty-five years ago, Martin Margiela designed a slogan t-shirt in support of HIV-awareness, and this slogan is mirrored in the current MM6 Maison Margiela Studio Collection for spring/summer ’19.
For Cul-De-Sac’s Grand Launch, the team aims to highlight the exemplary initiatives of the MM6 brand, as well as localize the effort through a special presentation of the MM6 Maison Margiela Studio Collection as well as the Main SS ’19 Collection.
A sizeable portion of Cul-De-Sac’s total sales from May 16 to Jun. 16, 2019, will be donated to Love Yourself Philippines, a non-profit organization that gives special attention to HIV awareness and testing. A limited-edition brooch will be sold as well— with all of the proceeds to be donated to Love Yourself Philippines.
To cap off the launch, art by Ciane Xavier will be displayed in the store and will remain for viewing for the entire duration of the donation period.